ITCA | International Technical Caramel Association

It’s a feast for your eyes!

We all want food that looks as delicious as it tastes—and for many of your favorite meals, snacks, and drinks, caramel color makes it happen!

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It’s a feast for your eyes!

We all want food that looks as delicious as it tastes—and for many of your favorite meals, snacks, and drinks, caramel color makes it happen!

Learn More

Benefits

Plate appeal—and so much more.

Consumers like you aren’t the only ones who like what caramel color brings to the table. Food, beverage and pharmaceutical companies do, too. That's because it blends easily with lots of products, and can help create an amazing palette of colors ranging from pale yellow to deep brown.

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History

Used for hundreds of years. In hundreds of foods today.

Caramel color has been in the foods people have consumed for many generations. In modern times, it has enabled commercial food producers to offer products with predictable characteristics that consumers expect. Get the story about how caramel color became important in kitchens, dining rooms and restaurants everywhere.

Read The History Lesson

Safety

Experts agree: Caramel color is safe.

The world's leading food safety authorities—including the U.S. Food and Drug Administration, the World Health Organization and regulators across the European Union and Japan—regard caramel color as an acceptable additive. Dozens of food scientists have given their approval, as well. All you have to do is enjoy!

Get The Facts